A long-term partnership built on trust and shared values
For decades, Tytex has partnered with Emdaplast, a Netherlands-based distributor specialized in plastic and reconstructive surgery products. Headed by Martine & Vincent Elzerman, second generation at Emdaplast, Emdaplast has established itself as a trusted name in the Dutch market, providing clinics, hospitals, and patients with high-quality post-operative solutions.
What makes this collaboration truly stand out is not just the longevity of the partnership, but the shared commitment to quality, market insight, and close customer relations that benefit all parties involved.
focus on product quality
At the heart of Emdaplast’s work is a strong emphasis on offering only products that meet the highest standards. By carefully selecting a streamlined range of Tytex’s Carefix post-operative bras, they ensure patients and surgeons receive products that combine medical functionality, comfort, and affordability.
Flagship models like the Mary and Bonnie have become cornerstones in their portfolio, addressing the diverse needs of clinics and patients alike. The collaboration on the Bonnie bra, developed closely between Emdaplast and Tytex, stands as a milestone of co-creation rooted in market feedback. It is a product designed to match exactly what surgeons and patients requested.
For our product development, it is extremely valuable to collaborate with partners like Emdaplast who can identify emerging market needs and provide actionable insights that guide us in creating solutions with real clinical and commercial relevance.
Rikke Pjengaard - Team Lead Product Management, Tytex
deep understanding of the market
Since its foundation, Emdaplast has demonstrated an exceptional ability to read and respond to market trends. Initially focused purely on hospitals, the company adapted as private clinics gained momentum in the Netherlands, ensuring Tytex products remained the preferred choice across both medical and aesthetic sectors.
Today, around 70% of their Tytex sales serve the cosmetic segment and 30% oncology, reflecting their agile response to shifting demands. Their team of dedicated sales representatives works closely with clinics and surgeons, strengthening brand awareness and ensuring patients are guided toward the right product with practical advice like their popular “wash one, wear one” hygiene recommendation.
Anything we ask for has been taken seriously. Whether positive or negative, it always leads to something constructive.
Martine Elzerman - Managing Director, Emdaplast
close relations for mutual benefit
Emdaplast’s success is not only built on product quality and market awareness, but also on their close, trust-based relationships with healthcare professionals. Surgeons and clinics value their openness, reliability, and ability to provide clear, fact-based guidance, whether it is through educational materials, referral programs, or patient-facing e-commerce.
This approach creates a win-win situation: Patients receive the best possible care and solutions, clinics can rely on consistent quality, and Tytex benefits from a highly professional and proactive partner who knows how to build lasting trust in the market.
a shared vision for the future
Both Tytex and Emdaplast share a European production mindset and a focus on sustainability, compliance, and innovation. Together, they continuously explore new ways to support patients and professionals across improved packaging, digital tools, or enhanced product data for webshops.
For Tytex, Emdaplast is more than a distributor. They are a valued partner who helps shape the future of patient care by ensuring products reach the people who need them, backed by expertise, integrity, and unwavering dedication.
We are honoured that we continue to have such a solid and engaged partnership. Here's to many more years to come!
Want to get in touch with emdaplast?
Feel free to reach directly to the team, if you’re based in The Netherlands or Benelux and interested in carrying the range or just want to find out where to buy. Find all the information at Emdaplast's website
Interested in becoming a distributor?
Please reach out to us if you’re interested in starting an informal dialogue about a potential collaboration. We are looking for distributors within all our SBUs and across markets all over the world.
Jørn Ole Andreasen
International Key Account Manager
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