A partnership built on quality, trust, and shared growth.
For +10 years, we have been in a strong partnership with Dutch AllweCare built on trust, consistent product quality, and shared values. Together, we have brought innovative wound care, ostomy care, and urology solutions to the Dutch and Benelux markets. Always with one clear priority: patients’ needs.
About AllweCare
AllweCare medical, based in the Netherlands, is a specialized importer and distributor of high-quality medical devices. The company focuses on ostomy care, wound care, and urology, with an approach that sets them apart: promotion-driven distribution. Rather than simply moving products from warehouse to market, AllweCare invests heavily in promotion, engaging directly with nurses and doctors through visits, demonstrations, and sampling. This personal, one-to-one approach ensures patients are guided to the best solutions.
Founded 11 years ago, and led by Marketing Director Ton Mulder, Sales Director Leander van Haaften & Finance Director Remko van Oss, AllweCare has grown from a national distributor into a Benelux-wide presence, supported by a dedicated team of sales professionals.
The partnership with Tytex
The partnership between central people in AllweCare and Tytex spans nearly two decades, making it one of Tytex’s longest-standing collaborations. Ton highlights two words that define the relationship: “pleasant and open.”
“The quality of Tytex products is always reliable. Delivery is on time and stock is stable. Complaints do occur but almost never have to do with the product, rather misusage by the user. That gives us peace of mind,” says Ton. “Over the years, the support has evolved from basic to highly professional, with excellent marketing materials, communication, and responsiveness. That makes a real difference for us.”
Our cooperation with Tytex prevents products from becoming old-fashioned. Together, we make sure they stay alive, modern, and trusted. That’s what keeps us strong in a competitive market.
Ton Mulder - Marketing Director
Key Milestones Together
Modernized marketing & branding
One of the biggest shifts for AllweCare was Tytex’s transformation of its communication materials. Outdated visuals were replaced with modern, fresh branding that helped maintain competitiveness in a maturing market.
Product innovations
The introduction of StomaSafe was a breakthrough. Initially uncertain, AllweCare now counts it among their most successful products, even without reimbursement. Similarly, adding belts to the Corsinel line expanded their offering and patient support.
Sales growth through support
With Tytex’s updated compendiums, product sheets, and new imagery, AllweCare has been able to strengthen its market presence and support clinicians with credible, easy-to-use materials.
Why the partnership works
According to Ton, three factors make Tytex a unique partner:
- Uncompromising quality: Products are consistent, well-made, and reliable.
- Supportive collaboration: Issues are handled quickly, and marketing resources are shared openly.
- Shared vision: Both companies value long-term relationships, focusing on building trust rather than just chasing sales.
From Tytex’s side, the collaboration is just as valuable. Tine Arhøj, CPMO at Tytex, comments:
“Ton and his team are not only excellent distributors. They are true partners in shaping the story around our products. Their salespeople bring us honest feedback from the market and are always ready to help refine messaging and provide inputs to marketing and promotion. That kind of collaboration is what makes the partnership so strong.”
Looking ahead
The market is becoming increasingly price-driven, with competitors challenging established products by undercutting on cost. Both Tytex and AllweCare believe the way forward lies in innovation, authenticity, and keeping products fresh and relevant.
With a foundation of quality and mutual trust, the Tytex - AllweCare partnership continues to evolve, proving that when manufacturers and distributors work as true partners, the results benefit not only businesses but, most importantly, patients.
We look forward to many more years to come!
Want to get in touch with AllweCare?
Feel free to reach directly to the team, if you’re based in The Netherlands or Benelux and interested in carrying the range or just want to find out where to buy. Find all the information at AllweCare's website
Interested in becoming a distributor?
Please reach out to us if you’re interested in starting an informal dialogue about a potential collaboration. We are looking for distributors within all our SBUs and across markets all over the world.
Jørn Ole Andreasen
International Key Account Manager
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