SAFEHIP Video
With this little animation we show you how SAFEHIP® works and why it makes sense to use a hip protector.
What is the purpose of the animation?
The animation is developed to help convince decision makers, caregivers and the users that the use of a hip protector does make a difference when it comes to prevention of hip fractures.
The tone is bright and the message is presented in a clear and matter-of-fact way, yet with a twinkle in the eye.
What does it show?
The animation has two parts. Part 1 is a description of the reasons and risk factors for a fall and consequent. Part 2 presents the SAFEHIP universe and products.
The first part is pure animation, whereas part 2 also contains real film and photos. By using animated figures in Part 1 the messages underline the speak effectively and the look becomes more universal. Furthermore, animation makes it ”easier” to explain sensitive subjects without making a scare campaign.
Who is the audience?
The target groups of the animation are:
- Users
- Relatives
- Caregivers
- Nurses
and hence the tone and the wording is kept non-professional.
We suggest that the animation is distributed to municipalities, nursing homes, home care administration and to retail shops carrying SAFEHIP. It is also perfect for training of sales staff.
