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Back to overview

Post-op bra: Development of unique bra blocked off competition

Situation

A global compression therapy manufacturer was missing a key product (Post-Op Bra) to complement his portfolio and to close off competition to key customers
Customer's challenge was that he did not possess the required technical capabilities nor fabric know how on designing and manufacturing a unique real seamless compression bra.

Action

Based on customer's and his customer’s input (clinical/non clinical) Tytex mapped the product requirements for a new product.
Less than two weeks later, product prototypes were approved and clinical evaluation was initiated to get end-user feed back
After only a few modifications, product was ready to launch

Outcome

Customer's sales force was excited and motivated to take this unique product with clear differentiated compression zones to market
With this product addition, customer is now a full range supplier to his key customers
Customer managed to block off competition.