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Post-op bra: Development of unique bra blocked off competition


  • A global compression therapy manufacturer was missing a key product (Post-Op Bra) to complement his portfolio and to close off competition to key customers 
  • Customer's challenge was that he did not possess the required technical capabilities nor fabric know how on designing and manufacturing a unique real seamless compression bra. 


  • Based on customer's and his customer’s input (clinical/non clinical) Tytex mapped the product requirements for a new product.
  • Less than two weeks later, product prototypes were approved and clinical evaluation was initiated to get end-user feed back
  • After only a few modifications, product was ready to launch


  • Customer's sales force was excited and motivated to take this unique product with clear differentiated compression zones to market
  • With this product addition, customer is now a full range supplier to his key customers
  • Customer managed to block off competition.

Project team member

European Sales Director

Stephen Doades
Tel. +44 7730 476015 E-mail:

Project team member

Product Manager

Kirsten Hvedegaard
Tel. +45 4099 2006 E-mail:

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