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Fixation briefs: Product switch won back lost business

Situation

  • Customer in the fixation briefs business/Continence Care experienced loss of market share on mesh products and asked for price reduction

Action

  • Tytex proposed to meet and discuss price as well as review the current product portfolio
     
  • Tytex made a bench marking of the customer product portfolio against the products on the market, also taking into account the new market trends for seamless products.
     
  • Based on Tytex's recommendation to focus on seamless rather than mesh solutions, customer added a range of seamless products to current range

Outcome

  • This new seamless range enablled customer to win back lost market share.

Project team member

Managing Director, Central Europe

Thomas M. Nake
Tel. +49 2262/7629-0 E-mail: tna@tytex.de

Project team member

Sales Manager Continence Care, Central Europe

Doreen Göktas
Tel. +49 2262 7629 15 E-mail: dg@tytex.de

Project team member

Product Manager Continence Care

André Wrisberg Kristensen
Tel. +45 9660 4254 E-mail: awk@tytex.dk

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