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Back to overview

Fixation briefs: Product switch won back lost business

Situation

Customer in the fixation briefs business/Continence Care experienced loss of market share on mesh products and asked for price reduction

Action

Tytex proposed to meet and discuss price as well as review the current product portfolio
Tytex made a bench marking of the customer product portfolio against the products on the market, also taking into account the new market trends for seamless products.
Based on Tytex's recommendation to focus on seamless rather than mesh solutions, customer added a range of seamless products to current range