Contact us
Back to overview

Fixation briefs: Product switch won back lost business


  • Customer in the fixation briefs business/Continence Care experienced loss of market share on mesh products and asked for price reduction


  • Tytex proposed to meet and discuss price as well as review the current product portfolio
  • Tytex made a bench marking of the customer product portfolio against the products on the market, also taking into account the new market trends for seamless products.
  • Based on Tytex's recommendation to focus on seamless rather than mesh solutions, customer added a range of seamless products to current range


  • This new seamless range enablled customer to win back lost market share.

Project team member

Managing Director, Central Europe

Thomas M. Nake
Tel. +49 2262/7629-0 E-mail:

Project team member

Sales Manager Continence Care, Central Europe

Doreen Göktas
Tel. +49 2262 7629 15 E-mail:

Project team member

Product Manager Continence Care

André Wrisberg Kristensen
Tel. +45 9660 4254 E-mail:

Share the page:
END USER please find a dealer via this link: Find Dealers