Fixation briefs: Complete retail concept enabled market test prior to launch
Customer interested in going into retail, however, was uncertain of the market potential
Customer had sales force for the segment, but no product
Customer requested help in the areas of
The right product
Unique selling points
To investigate the potential, Tytex offered the customer to run a test with a Tytex branded product. This way the customer could explore the sales channel in his geographical region, before making a final decision.
Tytex provided customer with a ready-to-sell concept, enabling him to start test sales of the new product right away.
Test sales were positive and customer ended up launching own private label version of the product much faster.