Back to overview
Fixation briefs: Complete retail concept enabled market test prior to launch
Situation
- Customer interested in going into retail, however, was uncertain of the market potential
- Customer had sales force for the segment, but no product
- Customer requested help in the areas of
- Market data
- The right product
- Right packaging
- Unique selling points
Action
- To investigate the potential, Tytex offered the customer to run a test with a Tytex branded product. This way the customer could explore the sales channel in his geographical region, before making a final decision.
Outcome
- Tytex provided customer with a ready-to-sell concept, enabling him to start test sales of the new product right away.
- Test sales were positive and customer ended up launching own private label version of the product much faster.
Project team member
Managing Director, Central Europe
Thomas M. Nake
Tel. +49 2262/7629-0
E-mail: tna@tytex.de
Project team member
Sales Manager Continence Care, Central Europe
Doreen Göktas
Tel. +49 2262 7629 15
E-mail: dg@tytex.de
Project team member
Product Manager Continence Care
André Wrisberg Kristensen
Tel. +45 9660 4254
E-mail: awk@tytex.dk
