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Fixation briefs: Complete retail concept enabled market test prior to launch


  • Customer interested in going into retail, however, was uncertain of the market potential
  • Customer had sales force for the segment, but no product
  • Customer requested help in the areas of
    • Market data
    • The right product
    • Right packaging
    • Unique selling points


  • To investigate the potential, Tytex offered the customer to run a test with a Tytex branded product. This way the customer could explore the sales channel in his geographical region, before making a final decision.


  • Tytex provided customer with a ready-to-sell concept, enabling him to start test sales of the new product right away.
  • Test sales were positive and customer ended up launching own private label version of the product much faster.

Project team member

Managing Director, Central Europe

Thomas M. Nake
Tel. +49 2262/7629-0 E-mail:

Project team member

Sales Manager Continence Care, Central Europe

Doreen Göktas
Tel. +49 2262 7629 15 E-mail:

Project team member

Product Manager Continence Care

André Wrisberg Kristensen
Tel. +45 9660 4254 E-mail:

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