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R&D: Partner solution resulted in short time to market and competitive assortment

Situation

  • A customer was spending many R&D resources to keep the company updated on textile solutions which represented a small part of the company’s revenue
     
  • Despite allocating resources in this field they still faced falling behind competition and lacking resources in their main focus areas

Action

  • A broader Medical Textile Partnership agreement was made with Tytex entailing:
     
    • General market trend update meetings with the Tytex team who attends many technical exhibitions and seminars around the world
    • Early involvement/sparring from Tytex in new product development projects ​

Learn more about our R&D offerings/services

 

Outcome

  • This agreement enabled customer to reduce product development time to market – getting it right first time
     
  • Customer gained a more competitive assortment on par with the best in the market
     
  • Customer freed up R&D resources (engineers and cash) that could be reinvested in focus product areas
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