Contact us
Back to overview

Post-op bra: Development of unique bra blocked off competition

Situation

  • A global compression therapy manufacturer was missing a key product (Post-Op Bra) to complement his portfolio and to close off competition to key customers 
     
  • Customer's challenge was that he did not possess the required technical capabilities nor fabric know how on designing and manufacturing a unique real seamless compression bra. 

Action

  • Based on customer's and his customer’s input (clinical/non clinical) Tytex mapped the product requirements for a new product.
     
  • Less than two weeks later, product prototypes were approved and clinical evaluation was initiated to get end-user feed back
     
  • After only a few modifications, product was ready to launch

Outcome

  • Customer's sales force was excited and motivated to take this unique product with clear differentiated compression zones to market
     
  • With this product addition, customer is now a full range supplier to his key customers
     
  • Customer managed to block off competition.
Share the page: