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Fixation briefs: Rapid action on product addition won tender business

Situation

  • Customer doing many tenders experienced a request for larger product sizes.
     
  • Customer’s existing product range did not comply with minimum request for a new size of XXXL for persons with a hip measurement of up to 180 cm.
     
  • In consequence, customer was unable to comply with tender specifications and win the tenders.

Action

  • Tytex rapidly developed and delivered requested sizes
     
  • Tytex also delivered the necessary documentation required for tender business.

Outcome

  • The product range addition/extension made customer capable of meeting tender specifications
     
  • Customer increased sales due to more tenders won
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