- Customer in the fixation briefs business/Continence Care experienced loss of market share on mesh products and asked for price reduction
- Tytex proposed to meet and discuss price as well as review the current product portfolio
- Tytex made a bench marking of the customer product portfolio against the products on the market, also taking into account the new market trends for seamless products.
- Based on Tytex's recommendation to focus on seamless rather than mesh solutions, customer added a range of seamless products to current range
- This new seamless range enablled customer to win back lost market share.