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Fixation briefs: Product switch won back lost business

Situation

  • Customer in the fixation briefs business/Continence Care experienced loss of market share on mesh products and asked for price reduction

Action

  • Tytex proposed to meet and discuss price as well as review the current product portfolio
     
  • Tytex made a bench marking of the customer product portfolio against the products on the market, also taking into account the new market trends for seamless products.
     
  • Based on Tytex's recommendation to focus on seamless rather than mesh solutions, customer added a range of seamless products to current range

Outcome

  • This new seamless range enablled customer to win back lost market share.
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